What North America is Saying: 21 Experts on Marketing in 2015 – See more at: http://performancein.com/news/2014/12/17/what-north-america-saying-21-experts-marketing-2015/#sthash.yCojaKhy.dpuf

By Mark Jones It’s not easy to determine which direction performance marketing will take next year. To get a new...

Boost Conversions and Revenue With Effective Lead Generation

Among the top priorities of any B2B organization is lead generation, but there is a big difference between generating leads...

What’s It Going To Be: Big Data or Small Data?

by Jack Loechner @mp_research, December 2, 2014, 7:05 AM According to a paper by Erik Matlick, CEO, Madison Logic Data,...