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Content Tug-of-War [Infographic]

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The Cost of A Lead

How much does a lead cost? That just might be the most common question that we’ve encountered while working in the...

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Madison Logic Launches Intent Data-Driven Products to Fuel Marketing Automation and CRM Effectiveness

Powerful B2B Intent Data Result of Monthly Assessment of Over 40 Million User Interactions NEW YORK, NY–(Marketwired – Nov 14,...

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Madison Logic Rolls Out New Nurturing and Data Analytics Products to Enhance Its European Partners’ Lead Generation Capabilities

Launches New UK Office to Support Expansion NEW YORK, NY and LONDON, UNITED KINGDOM–(Marketwired – Oct 14, 2013) – Madison...

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Email Segment Builder [Product Demo]

Madison Logic CEO, Erik Matlick, demonstrated the Email Segment Builder live at the Huffington Post stage at Advertising Week 2013.

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That’s No Lead, That’s a Prospect #leadgen2013

Digital marketers are constantly pressured to justify their budget spending, and one of the simplest ways to help nail down...

Erik Matlick on the Importance of Content Monitoring

Erik Matlick on the Importance of Content Monitoring

Erik Matlick, CEO of Madison Logic, talks with Allvoices at Advertising Week about B2B marketing and why content monitoring is so...

Advertising Week 2013: Erik Matlick Demonstrates Madison Logic’s Email Segment Builder

Advertising Week 2013: Erik Matlick Demonstrates Madison Logic’s Email Segment Builder

Madison Logic is going to be exhibiting at Advertising Week 2013 at the Times Center in New York City. CEO Erik Matlick...

Madison Logic: Ad Serving Platform for Lead-Gen

Madison Logic: Ad Serving Platform for Lead-Gen

Founder Erik Matlick of pay-per-click ad network IndustryBrains has launched Madison Logic, which he claims is the first full-service ad serving...

Madison Logic Automates Lead Generation Platform

Madison Logic Automates Lead Generation Platform

Erik Matlick is attempting to fill a niche in the lead-generation biz. The founder of IndustryBrains and MediaBrains is launching...

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