LeadFocus for Publishers

The foundation of the LeadFocus Platform is audience data.

With access to hundreds of sites and millions of profiles, we are uniquely using audience insight data to solve the two largest obstacles with lead generation:

    • Qualification rate - targeting audience with offers they qualify for
    • Conversion rate – use data and profiles to eliminate barriers to conversion rates

By leveraging this valuable user data in smarter targeting and optimization, it will mean an overall higher qualification and conversion rate. As we grow so does our data pool and monetization rates for all of our clients.

Real-time Inventory Management

Madison Logic’s platform delivers access to the large and growing inventory of auction-based media and can dynamically allocate serving decisions across any lead source based on yield.

    • Real time bidding. Allowing advertisers to compete on your audience based on segments, filters and price.
    • Make better decisions with comprehensive forecasting and decision-support tools.

An advanced inventory management process that starts by debiting an account after a registration matches the advertisers’ audience targets. If the lead is an approved user and meets the filtering criteria of the campaign, the lead is “delivered” to the advertiser and balance is decremented.

Real Time User Review

Each new user is reviewed by our user team.  Automated data validation on email and phone format will occur at the time of registration. However, the user review team will also run through a set of criteria to make sure a user is valid and has good information. An “approved” user will not be reviewed again unless new or modified information is obtained.  A returning approved user will be automatically screened for filtering qualification and immediately delivered to the advertiser.

Dynamic Ad Serving

Madison Logic makes sure that every impression allotted to your campaigns can be monetized efficiently by serving only the highest yielding assets to fully maximize every impression.

Revenue maximizing algorithm that determines the most relevant and profitable offers to show your users

Multiple Placement Decision Engine for:

    • Contextual ad units
    • Email Newsletters
    • Dedicated Email Blasts
    • Co-Registration Paths
    • Research Libraries

Lead Generation Campaign Set Up & Account Management

Self Serve Advertiser Sign Up

Small advertisers may only want to spend a few hundred dollars a month. Without a self serve option for advertisers advertiser sign up, publishers have to punt this business. With our scale and efficiency, we allow publishers to capture a wider target of advertisers by driving small advertisers to a self serve option.

Multiple Content Types

We have built robust campaign set up capabilities that gives publishers ways of uploading white papers, case studies, live events, webinars, videos, free offers and so on. Each asset type has a different user experience necessary to ensure quality of the leads. This allows publishers to offer a full range of lead generation capabilities to advertisers.

Lead Processing/Delivery/CRM

Advertisers have partnerships with lead management software to nurture their leads. Madison Logic has turnkey solutions to get that data to clients in order to perform post lead generation activities.
Tools include:

    • Automated Email Delivery System
    • Salesforce Integration
    • HTTP/FTP Capabilities

Engagement

Madison Logic advertisers can set custom auto-responders and follow on emails to registrants. A large part of lead generation is not what lead is generated, but how to get the lead to where you want them to be.  This is called the engagement and relationship building process post lead generation. Sample emails may be to:

    • Welcome prospects to a mailing list
    • Send a link to requested materials such as white papers
    • Confirm event registrations
    • Acknowledge that you have received a prospect's inquiry and will follow up shortly

Robust analytics and reporting for advertisers and publishers

Along with an integrated campaign management interface, the Leadfocus platform also consolidates performance reporting across all Lead gen sources.

    • 24/7 On-demand reporting and analytics dashboards.
    • Consistent data insight takes into account centralized budgeting and targeting rules which are more meaningful than trying to "connect the Dots" across performance reports.
    • Build advertiser relationships with better data on their campaign performance
    • Detailed and streamlined revenue reporting for your sales and accounting teams.