LEADFOCUS™ FOR PUBLISHERS
LEADFOCUS™ For Publishers is an enterprise solution for lead generation ad serving and management. It empowers publishers to successfully deliver and optimize lead generation campaigns across multiple channels. The platform’s features simplify your ad operations and reduce costs.
Unlock your Website's Potential as a Lead Generation Marketplace:
- Simplify your lead generation ad management process
- Optimize all your ad revenue channels in one place
- Save time, reduce costs & deliver leads faster
- Search available inventory and campaign details
- Reserve lead inventory for fulfillment via dedicated promotion
- Launch dynamic, set and forget ad units via contextual, search, email newsletters
- Grow your audience database by leveraging the 25 million B2B records built into the Madison Logic platform. Publishers maintain ownership over all user data
Cost Saving / Operations Efficiency
24/7 On-Demand reporting and analytics dashboards.
Reporting / AnalyticsAdministrative Reporting
- Revenue attribution by site,
placement & advertiser
- Billing/account reporting
- User details
- Inventory report
- Sales forecasting tools
- Campaign performance
- Lead dashboards
Simplify your lead generation ad management process.
Campaign ManagementCampaign Creation
- Multiple filtering options
- Go live instantly across all lead sources
- White papers, events, downloads, free trials
- Each asset type has a defined
optimal user experience
- Flexible form design
- Custom questions
- Passive/Incremental Registration
- Chargeback workflow
- Billing/Revenue reports
- Campaign & Asset Review & approval process
Save time, reduce costs & deliver leads faster.
LEAD MANAGEMENTAutomated Real-Time Lead Delivery
- Flexible lead delivery schedule
- Field translations
- Map field values
- Order columns
- Append custom values
- Account & campaign level template capabilities
- HTTP Post
- Marketing Automation Platforms:
Marketo, On24, Eloqua
Data is the core of LEADFOCUS™.
Audience data accumulated from hundreds of sites and millions of user profiles allows you to overcome the two largest problems with lead generation:
- We target users with relevant, qualified offers
- Leverage data to eliminate lengthy registration forms
Optimize all your ad revenue channels in one place.
AD SERVING / INVENTORY MANAGEMENTContextual Relevancy & Audience-Based Targeting
- Dynamic user profiling drives more
relevant and qualified ads
- Automated Creative Optimization
- Revenue maximizing yield algorithm
- Never wonder "Does this account have
enough balance to continue serving?"
- Serve lead generating offers through contextual ad units, email newsletters, registration paths and research directories