By tapping into our database of cookied intent data, you can reach your offline or CRM prospects as well as new leads that you generate through the Madison Logic Network. As a result, you can nurture your prospects in an unobtrusive format with display advertisements while your prospects are in the "discovery" or "evaluation" phases.
Shorten Your Sales Cycle by:
- Retargeting your offline database with display ads. Use behavioral intent data to power
the creative served to each user.
- Nurturing specific leads lists with highly targeted content,
- Serving display ads immediately after your prospects interacts with your content, don't
wait for your leads to get old!
- Beating competitors with an advanced Lead Retargeting strategy.
- Reactivating engagement with unresponsive leads or opt-outs.
HERE'S THE POWER OF OUR BEHAVIORAL INTENT DATA AT WORK FOR YOU:
When leads enter your funnel, you can retarget them immediately with display ads to reinforce your message. You can then leverage Madison Logic's Undiscovered Contacts Tool to find other people in the buying cycle from that company. Finally, target all influencers to the purchase decision with content about your related product. This is the most advanced way to surround the entire buying team with information about your products.
You can target display advertisements to any list of leads, whether to a list of your hottest 100 prospects, your latest tradeshow or Webinar attendees, or to prospects in certain countries. Some examples:
RE-ENERGIZE DEAD LEADS OR OPT-OUTS
Do you have a large list of prospects not responding to calls and e-mails? Are you running out of nurturing options? Madison Logic's Lead Retargeting enables marketers to fully engage leads in the funnel with a new media option – display adverts. Pull a list of prospects and design content specifically to engage this list of users.
This year re-energize your entire database with retargeting.
TRADESHOW LIST RETARGETING
You have just signed up for a company tradeshow and you have received the full conference list. You want to connect with the attendees before, during and after the show with targeted content. But, how can you reach these attendees with anything other than e-mail? With Madison Logic's Lead Retargeting, you can target this list of attendees with display adverts before and during the show, so you can continually remind them to meet you at your booth. You can also target these folks with content, after the show so you keep pushing the engagement forward, weeks after the tradeshow conference.
For your next tradeshow, drive the hot prospects to your booth.
WEBINAR LIST RETARGETING
You are planning a live webinar for your company and you have 150 registrants already signed up. But, only 20% of these leads are likely to attend the webinar. How can you make sure that a larger portion of your registrant list signs up for the webinar? Madison Logic's Lead Retargeting allows you to target webinar registrants with well-positioned display adverts before and after the webinar. This really is the ideal way to truly engage registrants before, during and after a webinar event.
For your next webinar shoot for 90% registrant attendees.
HOT PROSPECT TARGETING
You have a list of Top 100 prospects. You want to focus your content efforts on this list of 100 prospects. How do you do this without over emailing the same list? Madison Logics Lead Retargeting allows you to target this specific list of leads with display adverts, allowing you to push any content you want to a very specific list of hot prospects.
For your next Hot Prospect Program try retargeting your list with targeted content that will drive these leads down the funnel, even faster.
TRIAL DEMO SOFTWARE
You have finally implemented the coveted Free Trial offer and you are watching leads sign up and download. This is exciting, but what now? How do you engage these users after the download? Madison Logic's Lead Retargeting allows you retarget these very hot prospects with more targeted content after they have signed up for a demo. Again, engage your prospects and keep them engaged during and after software trials.
Engage leads that sign up for trials and pull them into richer nurturing programs.