Madison Logic Powered By Intent

Madison Logic owns the industry's largest Behavioral Intent database. This database leverages millions of buyer engagements built over years of buyer interactions with assets and topics across the Madison Logic Network. This powerful Behavioral Intent data is what feeds Madison Logic's lead generation and lead nurturing products.

At the core, demographic data is enhanced by Madison Logic's unique Behavioral Intent layer. Madison Logic's product suite draws strength from behavioral intelligence and associated buying patterns, allowing marketers to build smarter lead generation and lead nurturing campaigns.

DATA

Madison Logic has the largest B2B Behavioral Intent database which grows larger with each passing day. With hundreds of content and media partners that contribute to this data set, Madison Logic is on its way to building the world's largest B2B Behavioral Intent database. This unique database allows the Madison Logic platform to serve the right ad to the right individual or company in real-time and to increase form conversion rates, nurturing efficiency and quality lead delivery.

The Madison Logic data suite is broken into vertical data sets that enable integrated vertical campaigning that reach specific audiences with targeted adverts. This data is further segmented into topics that give an extra layer of focus to ad campaigning.

TECHNOLOGY

The LeadFocus^™ platform delivers the world's most comprehensive ad serving, campaign management and lead management tools powered by buyer Behavioral Intent data.

The ad-serving component consists of contextual relevancy & audience-based targeting, inventory & yield management and a multi-placement decision engine. The campaign creation tool generates multiple assets, builds custom forms and offers convenient access to administrative workflows. The lead management technology enables automated real time lead delivery, customer lead report formatting and supports multiple export type. All lead solutions are powered by behavioral intent data and come equipped with comprehensive reporting and analytics for admin users, sales and advertisers.