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“So Madison Logic has a second product in which the company will sync your clients & prospects with their opt-in cookie database & retarget them with display ads online, wherever you wish. Thinking about trying to compete with that via traditional marketing. It's almost not fair.”

- John Koetsier, VentureBeat

IN THE NEWS

Madison Logic Launches Scary-Good Lead-Gen Platform...

"Imagine a prospect in your marketing automation system..."

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Madison Logic Puts Lead Gen Info to Use for B2B Ads

"A new interface lets customers log in and see potential contacts..."

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Madison Logic Introduces Two New Data Tools

""...two new data products to help advertisers analyze buyer behavior...""

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Press Releases

03.04.2013 - "Madison Logic Expands Leadership Team With Two Key Executive Appointments"
Madison Logic, a distinguished provider of data powered lead solutions for the world's largest advertisers, today announced the expansion of its executive team. Mark Herschberg has been appointed as chief technology officer (CTO) and Dennis Syracuse joins the team as chief marketing officer (CMO). Both are new positions for the company.
01.15.2013 - "Immediate Engagement Unlocks Brand Influence for Madison Logic Customers"
Madison Logic has launched tools designed to quickly re-target new leads and decision makers with display ads, moments after they are generated, increasing the influence and visibility of brands during the purchasing process.
10.11.2012 - "Advanced Analytics For Smarter Lead Nurturing"
Tools designed to track behavioral activity of potential prospects and influencers and also provide messaging during the evaluation and buying stages.
10.03.2012 - "Madison Logic Introduces Two Products for Advanced Lead Nurturing - Data Match™ Behavioral Analytics and Data Match™ Lead Retargeting"
Tools aimed at Understanding behaviors and surrounding prospects and influencers with messages during the evaluation and buying stages.
08.31.2012 - "Madison Logic adds 200 advertisers and 70 publishers in the first 7 months of 2012."
Madison Logic, the leading provider of data powered Lead Solutions for Enterprises and Media companies today announces the addition of 200 advertising customers and 70 publishers to the platform.
12.12.2011 - "Vertical Site Search and the B2B Buying Process"
Madsion Logic has enhanced its ad offerings to include direct placement on search results pages of sites within our premium publisher network of over 300+ sites in all B2B verticals.
11.30.2011 - "Madison Logic Grows its Footprint in the UK & EMEA by Adding Key Partners to its Publishing Portfolio"
Huson International Media, Sift Media, Tech Eye and Tech Touchstone join Madison Logic's existing stable of leading EMEA publishing partners, including Dennis, EMAP, Haymarket, and Incisive Media.
11.30.2011 - "Conducting research During the B2B Purchasing Process Just Got Easier"
This week, Madison Logic added the "Sign in with LinkedIn" button to all its landing pages, which allows business professionals to use their existing LinkedIn details to access relevant research that aid in their buying process.
04.20.2009 - "IndustryBrains Founder, Erik Matlick, Launches Madison Logic"
The industry's first ad serving platform for lead generation.

Media Mentions

Advanced Analytics For Smarter Lead Nuturing
October 11, 2012 RealWire
Madison Logic Introduces New Behavioral Analytics, Lead Retargeting Solutions
October 5, 2012, Demand Gen Report
Madison Logic Introduces Two New Data Tools
October 5, 2012 B2B
Madison Logic Introduces Two Products for Nurturing Audiences – Lead Retargeting and Behavioral Analytics
October 3, 2012 SLMA - Sales Lead Management Association
Madison Logic Launches Scary-Good Lead-Gen Platform Retargeting Your Customer Database
October 3, 2012 VentureBeat
Madison Logic Puts Lead-Gen Info to Use for B2B Ads
October 3, 2012 ClickZ
Madison Logic Automates Lead Generation Platform
April 20, 2009 Media Post
Madison Logic: Ad Serving Platform for Lead-Gen
April 20, 2009 Marketing Vox
Industry veteran Launches Full Service Ad Serving Platform
April 20, 2009 iMediaConnection
B2B Lead gen Advertisers Finally Have Their Own Network
May 5, 2009 ClickZ

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Jerry Dweck
Corporate Marketing Programs Manager
Phone: 646-937-5845
Email: press@madisonlogic.com

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