About
Madison Logic is the Only Data-Driven Full Funnel B2B Solution, Powered by Intent

Madison Logic is the premier provider of full-funnel media, marketing and enterprise solutions for the world’s leading B2B brands, agencies and publishing partners. With solutions driven by Madison Logic intent data, business prospects receive messages relevant to every stage of the buyer’s journey. Our platforms empower premium publishers to more efficiently monetize their business and marketers to most effectively reach and engage their target customers. Today, global B2B marketers and premium B2B publisher partners rely on Madison Logic to help them drive audience growth and greater revenue by maximizing reach, efficiency, engagement and insights delivered by their campaigns.
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Madison Logic Awareness campaigns are served across the best B2B private network in the world for brand advertisers to reach and engage their audience. Through high-impact native solutions delivered across devices, our advertisers have the best opportunity to deliver their message in a trusted environment for the best results. Leveraging our demographic, firmographic and Intent Data across this suite of publishers allows us to hone in on the business decision makers in an efficient and effective way.

The company’s Demand Generation technology provides intelligent lead cultivation, nurturing and monetization that ensures B2B brands are able to maximize the value of the prospects they generate from the point of acquisition into loyal customers.

Madison Logic’s LeadFocus™ Technology empowers Publishers to more efficiently monetize their businesses with Intent Data, generating revenue by the monetization of their database through lead generation and display campaigns.
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Global brands such as Dell, IBM and SAP partner with Madison Logic to generate, nurture and engage leads, then secure additional insights needed to transform their prospects into long-term customers. Premium publishers such as Haymarket Media most often work with Madison Logic to automate and monetize marketing assets over multiple integration points, and gain additional functionality for campaign management, lead management and reporting that can be easily exported into marketing automation systems.

Media Mentions

GRAMERCY INSTITUTE ANNOUNCES ROSTER OF “20 MOST VALUABLE PARTNERS IN FINANCIAL MARKETING”
03.11.2015
Gramercy Institute announced today its 2015 roster of “The Most Valued Partners in Financial Marketing.” Based in New York, Gramercy Institute is a leading think-tank for senior marketers from major financial firms around the world.

Madison Logic Expands Ad Offerings, Acquiring Platform BNN
03.03.2015
Consumer purchase insights provider Madison Logic has acquired ad platform BNN to build up the data specialist’s targeting capabilities and expand its relationships with publishers.

Madison Logic Expands Its Platform With B2B Ad Network Buy
03.03.2015
Madison Logic has been providing enterprise solutions for publishers and demand generation for the past six years. But CEO Tom O’Regan told CMSWire that the company's customers wanted more — specifically "solutions that would help them target more efficiently and deliver more effectively when running brand campaigns." With the acquisition of Linthicum, Maryland-based BBN Solutions this week, O'Regan claims New York City-based Madison Logic will give customers what they want.

Marketing Solutions Provider Madison Logic Buys B2B Ad Platform BBN
03.03.2015
In a gap-closing deal, marketing solutions firm Madison Logic has acquired B2B media advertising platform BBN. The transaction gives Madison Logic, known for its demand generation and data services, the ability to offer "top of funnel," or display, advertising options for B2B marketers.

Madison Logic buys BBN Solutions to unite its B2B intent data with ad platform
03.02.2015
Madison Logic, a provider of B2B marketing services, announced it has acquired ad platform BBN Solutions. Financial terms of the deal were not disclosed.

Madison Logic buys BBN Solutions, marrying ‘intent data’ marketing with a B2B ad platform
03.02.2015
B2B marketing solution provider Madison Logic announced today it has acquired BBN Solutions. The New York City-based Madison Logic uses “purchase intent data” to guide its marketing campaigns toward more than 125 million B2B decision makers monthly, in such industries as financial services, tech, health care, and marketing services. Intent data is a trail of indications showing that someone is interested in making a purchase of a particular type, such as a click on a page about server software or downloading a white paper on the subject.

What North America is Saying: 21 Experts on Marketing in 2015
12.17.2014
It's not easy to determine which direction performance marketing will take next year. To get a new perspective, we asked 21 experts from a variety of North American companies what they expect will be the biggest industry developments in 2015. Featuring Madison Logic CEO, Tom O'Regan and Madison Logic Data CEO, Erik Matlick.

Boost Conversions and Revenue With Effective Lead Generation [Infographic]
12.15.2014
By Thomas Koletas, SVP of Advertising Sales at Madison Logic. Among the top priorities of any B2B organization is lead generation, but there is a big difference between generating leads and generating leads that actually convert to customers and revenue. There is enormous disparity among B2B companies when it comes to lead generation practices; many waste money on unqualified leads or fail to nurture the qualified ones, and a shockingly large number have not even identified their sales funnel.

What's It Going to Be: Big Data or Small Data?
12.02.2014
According to a paper by Erik Matlick, Chief Executive Officer at Madison Logic Data, digital marketers in both the B2B and B2C spaces have been scrambling for years to get access to more and more data (Big Data) about their customers and prospects, yet many are ill-equipped to make use of that data to the extent of its capabilities.

2015 Will Be The Year Of Big Data For B2B Marketers
11.20.2014
Erik Matlick, Chairman of Madison Logic and CEO of Madison Logic Data shares his predictions about Big Data for the upcoming year. .

INside the Boardroom US: Erik Matlick, CEO at Madison Logic Data
11.17.2014
Erik Matlick, Chairman of Madison Logic and CEO of Madison Logic Data describes the overarching differences between B2B and B2C marketing in today's world, and the power of intent data.

 

Madison Logic Launches New Data Company With CEO Erik Matlick at the Helm
11.04.2014
Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, today announced the launch of Madison Logic Data, a sister company created from Madison Logic’s highly successful intent data business.

Business-to-Business Ad Targeting Firm Madison Logic Installs New CEO
12.17.2017
The business-to-business ad targeting firm Madison Logic has a new CEO as the company plans to spin off its data business.

Press Releases

  • 03.02.2015 – “Madison Logic Acquires BBN Ad Platform” Now the Largest Provider of “Full-Funnel”
    Media and Marketing Solutions. Madison Logic, the leading provider of data-driven, full-funnel B2B marketing solutions powered by Intent, today announced it has acquired the ad platform, BBN. Through the acquisition, Madison Logic adds a premier, top-of-funnel media offering to its industry-leading, mid- to bottom-of-funnel data and demand generation offering.

Events

Business Information & Media Summit, November 9th 2014

Madison Logic chairmain Erik Matlick, and Co-Founder Vin Turk will be featured speakers at the inaugural Business Information & Media Summit in Miami Beach, Florida.

Register here.

Advertising Week, September 24, 2013

Advertising Week is the world’s premier annual gathering of marketing and communications leaders each year in New York City.

REVTalks: The Revenue Marketing Summit, January 27th 2014

Madison Logic is proud to announce their sponsorship of the upcoming REVTalks conference.

Register here.

Advertising Week, September 24, 2013

Advertising Week is the world’s premier annual gathering of marketing and communications leaders each year in New York City.

With more than 200 distinct events, The Week is a hybrid of thought leadership Seminars featuring the industry’s best and brightest and engaging special events which galvanize targeted constituencies. Spawned from creative roots in 2004, Advertising Week now draws from the client, media and broader cultural communities with a laser focus on key business drivers which shape and influence the global industry.

CEO Erik Matlick demonstrated Madison Logic’s Email Segment Builder at AWE 2013. Watch the video here.

NYC Uncubed, May 17, 2013

Uncubed is the most exciting recruiting event in the country and this May we’re gathering up NY’s most promising companies and mashing them together with a smart group of attendees (students, grads & experienced talent alike).

 

Walkabout NYC, May 17, 2013

WalkaboutNYC is a behind-the-scenes look at the people and places fueling our creative, technological, and entrepreneurial culture in New York City. Our events invite the world into the workspaces of NYC’s innovative companies to see how they work.

ABM Conference, April 28, 2013

To enhance the knowledge and best practices of leading media companies that provide quality information for business and professional markets worldwide.

NY Tech Day, April 25, 2013

NY Tech Day is a massive science fair for entrepreneurs to exhibit their start-ups to thousands of consumers, investors, first adopters, job-seekers, major companies, press and media.

Content2Conversion, April 22 & 23, 2013

Content2Conversion is the only event of its kind that caters exclusively to this audience, speaking the language of lead nurturing, buyer stages, personas and campaign best practices.

East Coast Startup Summit – Princeton, April 19, 2013

A conference bringing students from dozens of universities across the country around the wave of entrepreneurial expansion that is hitting the east coast.

Petsky Prunier Spring Spotlight Dinner, April 9, 2013

Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Petsky Prunier will present its Spring 2013 Spotlight Dinner in San Francisco.

Inbound Marketing Summit, April 3 & 4, 2013

Inbound Marketing Summit is the event that brings together CMOs, business leaders, agency execs and their teams, awesome keynotes, expert panels, plus solutions providers & their tools, all in a dynamic, community-based setting.

Association of Online Publishers (AOP) B2B Media & Marketing Conference, March 12, 2013

Madison LogicΓÇÖs CEO Erik Matlick said that too often the lead generation process was a one-dimension one-channel process that took too long. Given that data quality is perishable, lead generation should be a multi-touch nurturing process.

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