About

Our Company

Madison Logic is leading the way in data and online lead generation. We are a complex organization and like an orchestra, all of the pieces need to come together at precisely the right moment and rhythm. We understand each piece is integral in the overall success of the company, each person has a voice, the ability to contribute limitless value and the opportunity to build a limitless career. We have some of the most talented, competitive and devoted people of any company in our space.

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Madison Logic At A Glance

  • The company was founded in 2009
  • Grown to more than 50+ employees in both the US and Europe
  • More than 450 publishing partners
  • Our customer base spans over 10 industry verticals including: business, construction, e-commerce, energy, finance, government, healthcare, human resources, marketing, retail, & technology
  • We provide access to over 50 million unique buyer interactions

What Our Employees Have to Say

testimonials

Employee Benefits

benefits

Media Mentions

March 5th, 2014

 

4 Important Lessons B2B Marketers Learned In 2013
2013 was an exciting year in the digital marketing world as a whole and in the B2B space in particular. This was the year that automation truly came to the forefront as a vital element of media buying and selling, and it became inarguably clear that big data is here to stay. And, while accurate targeting remains a paramount concern for B2B marketers, in the age of big data, the way we target audiences and drive engagement has begun to shift.
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February 18th, 2014

 

Break on through to the Other Side: Logic for b2b Sales Success
In a business environment where content marketing rules and the opportunities to purchase a white paper, attend a webinar or subscribe to a new service come fast and furious at prospective buyers, b2b publishers need a leg up like never before. New research from New York-based Madison Logic points to several key trends in a "new world order" where a strong brand opens doors, and spot-on targeting allows you walk in.
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January 9th, 2014

 

Understanding the Power of Intent Data in B2B Marketing
Madison Logic CEO Erik Matlick speaks towards the importance of Intent Data for today's B2B marketers.
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December 13th, 2013

 

Intent Data: Premium Fuel for Marketing Automation
Marketing automation has helped brands make incredible strides in B2B marketing. The aim of automated marketing is to create, track and optimize campaigns, allowing marketers to generate leads and guide these prospects swiftly and efficiently through the sales funnel. While automation platforms once relied heavily on email, they are now becoming truly multi-channel and multi-screen tools. However, marketing automation platforms are not a silver bullet solution.
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December 12th, 2013

 

Infographic: B2B Content Tug of War
Today, Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, issued an infographic that depicts best practices for B2B content optimization.
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December 1st, 2013

 

Madison Logic’s CEO Erik Matlick on Leveraging Intent Data
Erik Matlick is CEO of Madison Logic, the premier provider of intent data solutions for 1,000+ of the world’s leading B2B marketers and publishers. Madison Logic just became the largest aggregator of B2B intent data with 40 million user interactions per month. The company also announced two brand new product launches. The Makegood spoke with Erik regarding Madison Logic’s rise to power and the new products on the way.
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November 5th, 2013

 

How To Keep Leads From Getting Stuck In The Middle Of The Sales Funnel
Did you know that a whopping 79 percent of leads never convert? 79 percent! That is 4/5ths of your potential revenue down the drain. All that money and effort spent generating those leads? Also down the drain. That should be a wakeup call: the industry at large needs to reexamine how it approaches lead generation to reduce that waste and boost actual conversions.
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October 3rd, 2013

 

Madison Logic Introduces Two Products for Nurturing Audiences
Madison Logic, the top provider of data powered lead solutions for enterprises and media companies, today introduces two new products for marketers and sales people for analyzing buyer intent behavior, pushing the data into marketing automation systems and CRM systems and then targeting prospects with multi-touch marketing tools.
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September 26th, 2013

 

Erik Matlick on the Importance of Content Monitoring
Erik Matlick, CEO of Madison Logic, talks with Allvoices at Advertising Week about B2B marketing and why content monitoring is so essential in reaching target audiences.
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September 17th, 2013

 

Effective Metrics Use Isn’t All About the Numbers
Madison Logic CTO, Mark Herschberg, was recently quoted in an article at SmartBear.com
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August 21st, 2013

 

Madison Logic Selected for Inc. Magazine's Fastest Growing Private Companies
Inc. magazine today ranked Madison Logic, premier provider of intent data solutions for 1,000+ of the world’s leading B2B marketers and publishers, No. 1295 on its seventh annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies..
View Article.

Press Releases

Events

REVTalks: The Revenue Marketing Summit, January 27th 2014

Madison Logic is proud to announce their sponsorship of the upcoming REVTalks conference.

Register here.

Advertising Week, September 24, 2013

Advertising Week is the world’s premier annual gathering of marketing and communications leaders each year in New York City.

With more than 200 distinct events, The Week is a hybrid of thought leadership Seminars featuring the industry’s best and brightest and engaging special events which galvanize targeted constituencies. Spawned from creative roots in 2004, Advertising Week now draws from the client, media and broader cultural communities with a laser focus on key business drivers which shape and influence the global industry.

CEO Erik Matlick demonstrated Madison Logic’s Email Segment Builder at AWE 2013. Watch the video here.

NYC Uncubed, May 17, 2013

Uncubed is the most exciting recruiting event in the country and this May we’re gathering up NY’s most promising companies and mashing them together with a smart group of attendees (students, grads & experienced talent alike).

 

Walkabout NYC, May 17, 2013

WalkaboutNYC is a behind-the-scenes look at the people and places fueling our creative, technological, and entrepreneurial culture in New York City. Our events invite the world into the workspaces of NYC’s innovative companies to see how they work.

ABM Conference, April 28, 2013

To enhance the knowledge and best practices of leading media companies that provide quality information for business and professional markets worldwide.

NY Tech Day, April 25, 2013

NY Tech Day is a massive science fair for entrepreneurs to exhibit their startups to thousands of consumers, investors, first adopters, job-seekers, major companies, press and media.

Content2Conversion, April 22 & 23, 2013

Content2Conversion is the only event of its kind that caters exclusively to this audience, speaking the language of lead nurturing, buyer stages, personas and campaign best practices.

East Coast Startup Summit – Princeton, April 19, 2013

A conference bringing students from dozens of universities across the country around the wave of entrepreneurial expansion that is hitting the east coast.

Petsky Prunier Spring Spotlight Dinner, April 9, 2013

Petsky Prunier is one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries. Petsky Prunier will present its Spring 2013 Spotlight Dinner in San Francisco.

Inbound Marketing Summit, April 3 & 4, 2013

Inbound Marketing Summit is the event that brings together CMOs, business leaders, agency execs & their teams, awesome keynotes, expert panels, plus solutions providers & their tools, all in a dynamic, community-based setting.

Association of Online Publishers (AOP) B2B Media & Marketing Conference, March 12, 2013

“Madison Logic’s CEO Erik Matlick said that too often the lead generation process was a one-dimension one-channel process that took too long. Given that data quality is perishable, lead generation should be a multi-touch nurturing process.”

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